We Float, We Vote: Grassroots Advocacy for Infrastructure
Project: We Float, We Vote Campaign in Fort Lauderdale
Year: 2019-2020
Objective: Mobilize residents to demand action on critical infrastructure issues affecting Fort Lauderdale's waterways and secure a $200 Million water infrastructure bond victory.
Challenge: Transform public frustration into constructive advocacy after 300 million gallons of raw sewage spilled into the city's waterways.
Key Takeaway
By leveraging modern social media platforms and the power of local influencers, the We Float, We Vote movement rapidly organized an effective response to Fort Lauderdale's sewage crisis, helping secure a $200 Million water infrastructure bond victory.